London Shoeshine had the privilege to partner again with retail giant Ted Baker for another major marketing event. This time for the 5 day launch of their spanking new store inside St Pancras International train station in London. The event was a massive success, with Ted giving passers by free “London Shoe Shines” as well as other goods. Footfall was huge as expected, but Ted found they were able to interact with potential customers for longer periods whilst they were having a shoe shine – utilising what we call “quality dwell time.
Look for more London Shoeshine/Ted Baker collaborations soon, with events in Den Haag, Rotterdam, Düsseldorf and many more UK venues planned before Christmas.